Ask yourself, “What does a salesperson do?” Do they “sell?” No way. The prospect won’t allow someone to subject them to a pure sales call. Prospects want to be educated, not persuaded.
Watch the video below to learn how savvy sales teams are using education-based marketing systems to increase sales and sell in a manner the customer appreciates.
I love a good bargain as much as the next person, but I learned a valuable lesson about phantom costs. That is, those costs that don’t show up on your income statement but drain profits. Everyone has heard the saying “good things are cheap, and she things are good,” however, we tend to forget it... Read more →
A few years back, I was hired by a manufacturing company who was doing 7-8 million dollars in sales per years. They had been in business about 20 years and had experienced a few growth spurts, but were now in a stagnant position the past few years They were struggling to hit the next level. ... Read more →
Wave of the future.