Enlightenment philosopher David Hume is most famous for the “is-ought” problem. Also called Hume’s Law. Hume’s Law is specifically related to the concepts of morals and ethics. It was outlined in his work, A Treatise of Human Nature. Hume observed that...
Selling is a tricky game wrought with traps. Follow these nine Cs of selling to steer you in the right direction and away from potential traps. Clarify Prospects use all kinds of terms that need to be defined by you. If a prospect says, “Looks interesting.” Wonder...
Most would agree that a prospect who knows, likes, and trusts you is more likely to purchase. However, trust-building can be slow and gum-up your sales cycle. What if there was a way to dissect the components of “trust” and enable faster trust-building?...
If you believe like we do, you see that the internet has put the buyer firmly in control of your sales process. To combat this, savvy companies have shifted to a Mutual Opt-In Sales Process. To many, a system based upon excessive transparency, educating instead of...
For over a century, top performing sales superstars earned great profits for their companies and themselves. These sales rock stars were worth every penny. As compensation for rock star salespeople increase, the overall compensation for salespeople increased in...
A few years back, I was hired by a manufacturing company who was doing 7-8 million dollars in sales per years. They had been in business about 20 years and had experienced a few growth spurts, but were now in a stagnant position the past few years They were struggling to hit the next level. ... Read more →
Even though small businesses aspire to grow, many remain modest in size despite these ambitions. While numerous factors contribute to a company’s size, one key reason small businesses often stay small is their lower rate of initiative adoption compared to larger businesses. This article will explore why starting fewer initiatives is a significant factor keeping... Read more →