10 Words not to use in marketing and sales
PR Guru Adam Schiff studied hundreds of thousands of websites with the purpose of discovering their unique value proposition. His conclusion was that buzzwords do not improve marketing, they worsen it. Prospects get negatively triggered by buzz words and view the...
Motivational & Inspirational Quotes
Motivational/Inspirational Quotes “Genius is 1% inspiration and 99% perspiration.” Thomas Edison inventor, salesman; frequently worked more than 40 hours straight “The world belongs to the energetic.” Ralph Waldo Emerson...Worst Voicemail Ever
In case you are in need of a chuckle, check out this laughable voicemail left on our system. worst vm everHow COVID-19 may change sales process
McKinsey recently surveyed 3600 business decision-makers and found some interesting results. You can see their infographic below, but the most interesting point is the importance of chat. As sales moves to a more omnichannel approach, self-service websites become more...
Does articulating the cost of doing nothing create a compelling reason to buy?
Salespeople spend a significant amount of time, energy, and thought trying to articulate the cost of NOT purchasing their product. In your opinion, does creating a compelling case against doing nothing consequently create a reason to buy? Anonymous VoteSign in with...Recent Posts
Phantom costs could be killing your profits
I love a good bargain as much as the next person, but I learned a valuable lesson about phantom costs. That is, those costs that don’t show up on your income statement but drain profits. Everyone has heard the saying “good things are cheap, and she things are good,” however, we tend to forget it... Read more →
What is the upside to having a Proven Repeatable Sales Process?
A few years back, I was hired by a manufacturing company who was doing 7-8 million dollars in sales per years. They had been in business about 20 years and had experienced a few growth spurts, but were now in a stagnant position the past few years They were struggling to hit the next level. ... Read more →