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The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of the sales team. For the Fortune 500, investing hundreds of thousands of dollars in training, recruiting and paying top-tier talent is a viable strategy.

Why sales is like a middle child

Why sales is like a middle child

Why is your sales function like a middle child? Middle children are the easy ones. They’re built to be quiet and get along. Your sales department is the same way. Just like an...

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Option 1: No sales manager

Option 1: No sales manager

You wouldn’t let the inmates run the asylum, so why let salespeople run the sales department? You might be saying, “I’m not crazy enough to let the salespeople run the sales,”...

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Option 2: Owner-managed sales team

Option 2: Owner-managed sales team

Many companies with small sales forces have an owner-managed sales team. On paper, it’s a great idea. You avoid the significant cost of a full-time sales leader while...

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Option 3: High-caliber sales leader

Option 3: High-caliber sales leader

This option is high cost, high results and is fairly rare to see. Sure, the results are stellar, but the cost is high. We’ve only seen a handful of companies with small sales...

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Option 4: Inexpensive sales leader

Option 4: Inexpensive sales leader

Don’t bother. This option creates nothing more than a sales babysitter. Most companies need more than someone to keep an eye on the sales team. Companies need a sales leader who...

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Option 6: Fractional sales leader

Option 6: Fractional sales leader

The last option is to use a fractional sales leader. Since it’s a part-time role, the costs are affordable. Since you’re hiring someone much better than a sales babysitter, you...

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