Frank Ornelas
Orange | Riverside | Los Angeles | Ventura Counties
Fix What’s Broken. Scale What Works.
In most small to mid-sized businesses, the same five sales problems keep showing up:
- No defined sales process
- No real sales leadership
- Underperforming reps
- Unreliable forecasts
- Leads going nowhere
Sound familiar? That’s not the exception — that’s the norm. But it’s also fixable.
When sales are unpredictable, growth stalls and leadership is forced to carry the burden. Owners end up babysitting sales teams, hoping for better results, while wasting good leads and watching opportunities leak out of the pipeline.
That’s where a Fractional Sales Leader comes in — someone who installs structure, accountability, and performance without the overhead of a full-time hire.
PipeLine AIQ was built to solve these exact challenges. Backed by decades of hands-on sales leadership and powered by the SalesQB® system, this approach delivers proven, repeatable processes that drive growth, clarity, and confidence.
For SMBs with 2–15 salespeople, this is how sales get unstuck — and scales.
Stop managing chaos. Start managing a system that works.
EDUCATION | SALES TRAINING
BA, Economics – UCLA
Sales training: SalesQB, Action Selling, Challenger Sales, Dale Carnegie
SALES LEADERSHIP EXPERIENCE
Inside and Outside Sales Experience across B2B and service industries – 35+ years
Sales Management – 8 years
General Manager / Dealer – 3 Years
SMB and Enterprise Sales – 30+ Years
Coaching and accountability practices – 10 Years
FRACTIONAL APPROACH
Sales QB specialist: A 6-Step systemized process to sales growth
Fixed, predictable cost per month
Part time Sales Management as you scale your business
SERVICE BENEFITS
Sales Process & Pipeline Optimization
- Systematized approach to lead generation and conversion growth
- Sales process improvements and implementation of best practices
- Development of sales metrics and accountability methods
- Sales pipeline development and forecasting advancements
- Improving lead generation efficiencies
CRM & Sales Technology Enhancement
- CRM improvements and optimization of current sales technology
- Leveraging existing tools to increase productivity and visibility
Sales Team Performance & Leadership
- Enhanced sales team performance and coaching
- Structured 1:1s and leadership development
- Stronger accountability at every level of your sales organization
- TTI-DISC testing solutions for role alignment and communication
Data-Driven Management & Efficiency
- Improved forecasting and results tracking
- Data-driven decision making and performance analytics
- Cost savings through operational efficiency
- Fixed, predictable monthly costs
Growth Strategy & Owner Confidence
- Greater confidence and control for business owners
- Stronger sales culture and reduced turnover
- SDR and digital marketing support alignment
- Blog and micro script writing for consistent messaging
The salesQB Six Steps to Revenue Growth
1. Conduct a Sales Best Practice Audit
2. Increase lead generation efficiency
3. Create a “proven & repeatable sales process” for the company
4. Leverage CRM sales technology
5. Improve sales management (e.g. coaching, accountability, forecasting, etc.)
6. Assess and improve sales personnel skills and performance
With this plug-and-play method, applicable to all sales environments and industries, a specific set of activities is customized into a cohesive strategy to improve sales revenue growth for our clients.
Getting Started | The Best Practices Sales Audit
SalesQB™ has pioneered an initial engagement approach that begins with a discovery meeting to analyze your current state of sales and marketing. Then we leverage a comprehensive Sales Audit that reviews and benchmarks against 33 best practices in sales. The results are documented, and the audit report is presented. From there, improvements across lead generation, sales information technology systems, proven repeatable sales processes, and sales staff skill enhancements can be identified, planned, and implemented. We are not the typical consultant that simply provides recommendations in a report for you to implement. Our goal is to become an extension of your executive staff to work with your sales teams and/or sales managers, one-on-one, to execute on our agreed upon actions and timelines.
It all starts with a brief, virtual or in-person, meeting to share your goals for revenue growth and current challenges. I’ll share the SalesQB™ story to explain how our Fractional Sales Leadership model delivers benefits that are unique in the market and validate there is a great fit for our services. From there, I am confident that my experience, along with the Sales QB approach, can optimize the performance of your sales organization and deliver revenue improvements to your company.
To schedule an introductory meeting and complimentary initial consultation:
Contact Frank Ornelas
